Exact color on the website and very comfortable. I ordered a 36, and I'm on the last notch. Normally I would be on the first or middle one (and I haven't gained weight!) so I'd say it runs a little small. The cup size was accurate though. The only glitch I had were the seams on the straps itself. Hard to explain but, where the bra attaches together on your back, there were seams on each side. These itched and irritated my back, almost immediately. I was able to put some white medical tape over each seam, and it worked like a charm. I've washed it plenty of times and it still holds it's shape and my tape is still on. If you don't mind the tape, I would recommend the purchase.
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