Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)

Today: $10.81
Free Shipping*

Club O Gold Members Earn

$0.54 | 5% Rewards*

Rewards

GOLD

$19.95/yr.

5% Rewards

Earn even faster

Free Shipping

Never pay extra*

Exclusive Rewards

Save big-- up to 40%

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight

ITEM# 11932848
  • Delivery Estimate

    Select a Product Option to view shipping

      **Delivery date is approximate and not guaranteed. Estimates include processing and shipping times, and are only available in US (excluding APO/FPO and PO Box addresses). Final shipping costs are available at checkout.

    • Notifications

    Love this item?

    Save it to a list so you can find it anytime!


    Oops,

    something went wrong.

    Please refresh the page and try again.


    Details

    ITEM#: 11932848

    Small changes can make a big difference in your powers of persuasion
    What one word can you start using today to increase your persuasiveness by more than fifty percent?

    Which item of stationery can dramatically increase people's responses to your requests?

    How can you win over your rivals by inconveniencing them?

    Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

    Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

    Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

    Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Specs

    ISBN 9781416576143
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format Paperback
    Pages 258
    Publisher Date 2009-12-29 00:00:00.0
    Publisher Free Pr
    Copyright Year 2010
    Height 8.0 in
    Wdth 5.25 in
    Thickness 1.0 in
    Unit weight 0.46 lb
    Language English
    Subtitle 50 Scientifically Proven Ways to Be Persuasive
    Edition Detail Reprint
    Audience General/trade
    Authors Goldstein, Noah J.
    Country of Origin United States

    Product Reviews


    5 Stars
    1
    4 Stars
    0
    3 Stars
    0
    2 Stars
    0
    1 Stars
    0
    Advertisement
    Club O Rewards

    Club O members earn Club O Rewards for writing reviews. Learn More

    • Most Recent

    • Excellent Book
      Verified Purchase

      I borrowed this book from the library and immediately knew that I would want to buy it so I could read again when I needed to go back to certain sections. It's a fun read for someone interested in social science and in knowing about how people do things without thinking much.

      Read More

    Questions & Answers

    Yay! Be the first to ask a question about this product.

    Shopping Tips & Inspiration

    Shipping & Returns

    Contact Information
    Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    This product is not yet released, and is expected to ship on Dec. 29, 2009.

    This date is subject to change. In order to assure you receive Overstock.com's low price on this item, your credit card will be charged upon order placement. The item will ship immediately upon release.

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

    Advertisement