Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas (Paperback)

Today: $12.95
Free Shipping*
ONLY 9 LEFT!

Club O Gold Members Earn

$0.65 | 5% Rewards*

Rewards

GOLD

$19.95/yr.

5% Rewards

Earn even faster

Free Shipping

Never pay extra*

Exclusive Rewards

Save big-- up to 40%

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight

ITEM# 10049148
  • Delivery Estimate

    Select a Product Option to view shipping

      **Delivery date is approximate and not guaranteed. Estimates include processing and shipping times, and are only available in US (excluding APO/FPO and PO Box addresses). Final shipping costs are available at checkout.

    • Notifications

    Love this item?

    Save it to a list so you can find it anytime!


    Oops,

    something went wrong.

    Please refresh the page and try again.


    Details

    ITEM#: 10049148

    Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book,More Words That Sell.

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

    Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

    • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
    • Cross-referencing of categories to jump-start creative thinking
    • A crash course in basic copywriting techniques
    • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

    Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute forWords That Sell.

    Find the perfect words and phrases to win over customers

    Grabbers that get attention:
    No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

    Descriptions and benefits that create appeal:
    Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

    Clinchers to win over your customer:
    Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

    Special strategies that seal the deal:
    Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    Specs

    ISBN 9780071467858
    Genre BUSINESS & ECONOMICS / Business Communication / General
    Format Paperback
    Pages 134
    Publisher Date 2006-05-30 00:00:00.0
    Publisher McGraw-Hill
    Copyright Year 2006
    Height 8.5 in
    Wdth 8.25 in
    Thickness 0.5 in
    Unit weight 0.7 lb
    Language English
    Subtitle More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
    Edition Number 2
    Audience General/trade
    Authors Bayan, Richard
    Dimensions 9.35x7.0x1.2
    Country of Origin United States

    Product Reviews


    5 Stars
    1
    4 Stars
    0
    3 Stars
    0
    2 Stars
    0
    1 Stars
    0
    Advertisement
    • Most Recent

    • What I Think
      Verified Purchase

      For the novice or advanced grant writer, this is an excellent handbook to have at your side!

      Read More

    Questions & Answers

    • Q:

      "Why did you choose this product?"

      • A:

        The book was recommended by coach. I'm want to promote my online program.

    Shopping Tips & Inspiration

    Shipping & Returns

    Contact Information
    Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    This product is not yet released, and is expected to ship on Apr. 5, 2006.

    This date is subject to change. In order to assure you receive Overstock.com's low price on this item, your credit card will be charged upon order placement. The item will ship immediately upon release.

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

    Advertisement