"Why did you choose this product?"
For the novice or advanced grant writer, this is an excellent handbook to have at your side!...
Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas (Paperback)
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book,More Words That Sell.
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute forWords That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
|Genre||BUSINESS & ECONOMICS / Business Communication / General|
|Publisher Date||2006-05-30 00:00:00.0|
|Unit weight||0.7 lb|
|Subtitle||More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas|
|Country of Origin||United States|
Business Rankings Annual 2017: List of Companies, Products, Services, and Activities Compiled from a Variety of Published Sou...
The Language of Trust: Selling Ideas in a World of Skeptics (CD-Audio)
Built to Sell: Creating a Business That Can Thrive Without You (Paperback)
Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work (Paperback)
The Back of the Napkin: Solving Problems and Selling Ideas With Pictures (Hardcover)
Orbit-shifting Innovation: The Dynamics of Ideas That Create History (Paperback)
The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever (Paperback)
Magic Words: The Science and Secrets Behind 7 Words That Motivate, Engage, and Influence (Hardcover)
For the novice or advanced grant writer, this is an excellent handbook to have at your side!Read More
Questions & Answers
The book was recommended by coach. I'm want to promote my online program.
Shopping Tips & Inspiration
15 Books to Empower Tween Girls
Learn about good books that will empower young girls, tweens and teens. Shop books for girls on Overstock.com.
Best Books to Give for Mother's Day
Best Books to Give for Mother's Day from Overstock.com. If your mom is a bookworm, use these tips to find her a literary Mother's Day gift.
How to Create Your Own Reading List
How to Create Your Own Reading List from Overstock.com. Learn how to choose books that you'll enjoy and create a useful, engaging, and fun reading list.
FAQs About Banned Books
FAQs about Banned Books from Overstock.com. Celebrate the freedom to read! Here are a few of the most frequently asked questions about banned books.
Twilight - Beyond the Novels
Twilight: Beyond the Novels from Overstock.com. Our guides provide customers with information about Twilight, the novel.
Pulitzer Prize Literature Guide
Pulitzer Prize Literature Guide from Overstock.com. Looking for something to read? Here is a list of notable Pulitzer Prize-winning books.
How to Start a Book Club
How to Start a Book Club from Overstock.com. Our guides provide customers with information about how to start a book club.
10 Fun Facts about Disney
10 Fun Facts about Disney from Overstock.com. Disney has a long, exciting history, and here are some fun and lesser known facts.
Tips on Selecting the Perfect Entertainment Gift
Tips on Selecting the Perfect Entertainment Gift from Overstock.com. Our guides provide customers with tips on selecting the perfect entertainment gift.
Shipping & Returns
This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *
This product is not yet released, and is expected to ship on Apr. 5, 2006.
This date is subject to change. In order to assure you receive Overstock.com's low price on this item, your credit card will be charged upon order placement. The item will ship immediately upon release.
Standard Return Policy:
Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details
FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.
For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.
** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.