Why We Buy: The Science of Shopping (CD-Audio)

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ITEM# 13363148
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    ITEM#: 13363148

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

    Specs

    ISBN 9781441789402
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format CD-Audio
    Publisher Date 2011-06-01 00:00:00.0
    Publisher Blackstone Pub
    Copyright Year 2011
    Height 6.25 in
    Wdth 5.25 in
    Thickness 1.5 in
    Unit weight 0.6 lb
    Language English
    Subtitle The Science of Shopping
    Volume Number 10
    Edition Detail Unabridged
    Audience General/trade
    Authors Underhill, Paco
    Country of Origin United States
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