Wheels for the World: Henry Ford, His Company, and a Century of Progress, 1903-2003 (Paperback)

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ITEM# 3179651
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Details

ITEM#: 3179651

Douglas Brinkley is the award-winning author of ten works of nonfiction, including biographies of Dean Acheson, Jimmy Carter, Franklin Roosevelt, and Rosa Parks. He is the winner of the 1998 Benjamin Franklin Book Award. Brinkley is a frequent commentator on NPR?s Weekend Edition and is an editor of American History magazine.
Wheels for the World by Douglas Brinkley is the saga of how Henry Ford and Ford Motor Company changed our world. In this work, Brinkley reveals the riveting details of Ford Motor Company's epic achievements, from the outlandish success of the Tin Lizzie to the beloved Model A and V-8, through the glory days of the Thunderbird, Mustang, and Taurus. Brinkley tells of Ford Motor Company's expansion throughout the world, as well as the amazing acquisitions of Volvo, Land Rover, Jaguar, and Mazda in the 1990s. His narrative also explores Ford Motor Company's darker aspects, including its founder's anti-Semitism and ill-considered wartime pacifism.
Along the way, Brinkley introduces us to a whole cast of colorful businessmen, from the irascible early brains of the outfit, James Couzens (later a U.S. senator), to feisty CEO Lee Iacocca to the earnest young chairman and CEO of today, William Clay Ford Jr., whose dedication and vision currently guide Ford through difficult times.

Specs

ISBN 9780142004395
Genre BUSINESS & ECONOMICS / Corporate & Business History
Format Paperback
Pages 858
Publisher Date 2004-06-01 00:00:00.0
Publisher Penguin Group USA
Copyright Year 2003
Height 8.5 in
Wdth 5.5 in
Thickness 1.5 in
Unit weight 1.85 lb
Language English
Subtitle Henry Ford, His Company, and a Century of Progress, 1903-2003
Edition Detail Reprint
Audience General/trade
Authors Brinkley, Douglas

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