The Winner Effect: The Neuroscience of Success and Failure (Hardcover)

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ITEM# 14117069
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    ITEM#: 14117069

    “Ian Robertson is a rare combination: a cutting edge neuroscientist whose important research is done in great depth and with careful detail, who also has the ability to step back, take risks, and explore the big picture, with a vivid, clear, engaging style, and enviable energy.” —Norman Doidge, author of the New York Times bestsellerThe Brain that Changes Itself

    A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, University of Cambridge, he holds visiting professorships at University College London and Bangor University in the United Kingdom, and is a visiting scientist at the Rotman Research Institute in Toronto, Canada. He is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader includingMind Sculpture: Your Brain’s Untapped Potential. He is a regular keynote speaker at conferences on brain function throughout the world. He lives in Dublin, Ireland.

    What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?

    The “winner effect” is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

    By understanding what the mental and physical changes are that take place in the brain of a “winner,” how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.

    Specs

    ISBN 9781250001672
    Genre SCIENCE / Life Sciences / Neuroscience
    Format Hardcover
    Pages 306
    Publisher Date 2012-10-16 00:00:00.0
    Publisher Thomas Dunne Books
    Copyright Year 2012
    Height 9.5 in
    Wdth 6.5 in
    Thickness 1.25 in
    Unit weight 1.12 lb
    Language English
    Subtitle The Neuroscience of Success and Failure
    Audience General/trade
    Authors Robertson, Ian H.
    Country of Origin United States

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