The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

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ITEM# 2382688
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    ITEM#: 2382688

    Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.
    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

    Specs

    ISBN 9780316346627
    Genre PSYCHOLOGY / Social Psychology
    Format Paperback
    Pages 301
    Publisher Date 2002-01-07 00:00:00.0
    Publisher Back Bay Books
    Copyright Year 2002
    Height 8.25 in
    Wdth 5.5 in
    Thickness 0.75 in
    Unit weight 0.65 lb
    Language English
    Subtitle How Little Things Can Make a Big Difference
    Edition Detail Reprint
    Audience General/trade
    Authors Gladwell, Malcolm
    Model Number 471601

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    • Most Helpful

    • great book
      Verified Purchase

      Well written and logic based...provides insight on situations we normally overlook. I had actually read this book a few months ago and ordered a copy for my business partner, since we're trying to launch a new idea in a key market. Don't find the anecdotes all that necessary, but the core material is solid. It's nothing complicated to try to understand, but common sense expressed in this manner is worth reading. Shipping was cheap and quick--arrived to my friend in less than a week for roughly $3.

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    • Most Recent

    • Backordered , but still a great buy.
      Verified Purchase

      It took a little while to get the book due to it being on back-order, but it was perfect upon arrival and a great deal. Thank you overstock!

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    • THE TIPPING POINT
      Verified Purchase

      Excellent book, extremely readable and informative.

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    • Good Book
      Verified Purchase

      After hearing so many references to this book, I knew I had to have it. Overstock has it so much cheaper! I'll look for my books here from now on. Hey, A book is a book!

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