Thank You for Arguing: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion (Paperback)

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ITEM# 10404098
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ITEM#: 10404098

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionNas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.


ISBN 9780307341440
Format Paperback
Pages 288
Publisher Date 2007-02-27 00:00:00.0
Publisher Three Rivers Pr
Copyright Year 2007
Height 9.25 in
Wdth 6.0 in
Thickness 0.75 in
Unit weight 0.75 lb
Language English
Subtitle What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Audience General/trade
Authors Heinrichs, Jay
Dimensions 9.0x6.45x0.75
Country of Origin United States

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