Strategy and the Business Landscape (Paperback)

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ITEM# 11458527
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ITEM#: 11458527

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.


ISBN 9780136015550
Genre BUSINESS & ECONOMICS / Strategic Planning
Format Paperback
Pages 182
Publisher Date 2009-07-01 00:00:00.0
Publisher Pearson College Div
Copyright Year 2010
Height 9.0 in
Wdth 7.0 in
Thickness 0.5 in
Unit weight 0.62 lb
Language English
Edition Number 3
Audience Professional and scholarly
Authors Ghemawat, Pankaj
Country of Origin United States

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