Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (Paperback)

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ITEM# 13947215
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ITEM#: 13947215

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.

Planning, Implementing, and Evaluating Health Promotion Programs: A Primerprovides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. TheSixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful.”

— Aimee Richardson, Adjunct Faculty, American University, Washington, DC

Specs

ISBN 9780321788504
Genre HEALTH & FITNESS / General
Format Paperback
Pages 493
Publisher Date 2012-04-25 00:00:00.0
Publisher Benjamin-Cummings Pub Co
Copyright Year 2013
Height 9.25 in
Wdth 7.5 in
Thickness 1.25 in
Unit weight 1.82 lb
Language English
Subtitle A Primer
Edition Number 6
Audience Professional and scholarly
Authors McKenzie, James F., Ph.D.
Country of Origin United States

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