Pitch Perfect: The Art of Promoting Your App on the Web (Paperback)

Today: $15.47
Out of stock

Club O Gold Members Earn

$0.77 | 5% Rewards*

Rewards

GOLD

$19.95/yr.

5% Rewards

Earn even faster

Free Shipping

Never pay extra*

Exclusive Rewards

Save big-- up to 40%

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight

ITEM# 15023391
    Notify me when it is back in stock!

    Enter your email address, we will notify you if it comes back in stock.

Love this item?

Save it to a list so you can find it anytime!


Oops,

something went wrong.

Please refresh the page and try again.


Details

ITEM#: 15023391

Erica Sadun (@ericasadun) writes lots of books and blogs at TUAW. When not writing, she’s a full-time parent of geeks who are brushing up on their world domination skills. According to her academic dosimeter, she’s acquired more education than any self-respecting person might consider wise. She enjoys deep-diving into technology and has written, co-written, and contributed to dozens of books about computing and digital media. Sadun has also blogged at Ars Technica, O’Reilly, and Lifehacker.

Steve Sande (@stevensande) is considering an intervention to heal his addiction to writing. He’s the Hardware Editor at TUAW and has written millions of words for the blog. Steve has authored numerous books for Que, Take Control Books, and Apress, is married to a rocket scientist, and spends his days being bossed around by a cat. His gray beard and baseball cap can be seen every Wednesday afternoon at 5 PM ET on TUAW TV Live (http://www.tuaw.com/tag/tuawtvlive).

Sadun and Sande are the founders of Sand Dune Books and co-authors of the best-selling Talking to Siri: Learning the Language of Apple’s Intelligent Assistant

The Must-Have Promotion Guide for Every App and Hardware Developer!

Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves!

Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for.

Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right.

Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book.

• Peek behind the curtain to learn how web review sites really work
• Get your product into shape and ready for your marketing push
• Craft great pitches that sell your excitement and explain your product’s key features and appeal
• Lead reviewers “by the hand” with simple, succinct language
• Avoid common mistakes that kill your chances for a review
• Create the essential PR support material your product needs
• Respond productively to both good and negative coverage
• Keep bloggers in the loop about what you’ll be doing next

Includes exclusive worksheets and checklists for:
• Profiling potential customers
• Evaluating competitors
• Estimating market size
• Writing and checking your pitch
• Tracking and targeting bloggers

Specs

ISBN 9780321917614
Genre COMPUTERS / Software Development & Engineering / General
Format Paperback
Pages 185
Publisher Date 2013-04-26 00:00:00.0
Publisher Addison-Wesley Professional
Copyright Year 2013
Height 9.0 in
Wdth 6.0 in
Thickness 0.25 in
Unit weight 0.65 lb
Language English
Subtitle The Art of Promoting Your App on the Web
Audience Professional and scholarly
Authors Sadun, Erica
Country of Origin United States

Questions & Answers

Yay! Be the first to ask a question about this product.

Shopping Tips & Inspiration

Shipping & Returns

Contact Information
This product is not yet released, and is expected to ship on May. 6, 2013.

This date is subject to change. In order to assure you receive Overstock.com's low price on this item, your credit card will be charged upon order placement. The item will ship immediately upon release.

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

Advertisement