Marketing Warfare (Hardcover)

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ITEM# 3647992
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    Details

    ITEM#: 3647992

    Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications.

    Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com.

    Ries and Trout are also the authors of the marketing classic Positioning.

    The book that changed marketing forever is nowupdated for the new millennium

    In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

    Specs

    ISBN 9780071460828
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format Hardcover
    Pages 216
    Publisher Date 2005-10-31 00:00:00.0
    Publisher McGraw-Hill
    Copyright Year 2006
    Height 8.5 in
    Wdth 7.5 in
    Thickness 1.0 in
    Unit weight 1.15 lb
    Language English
    Edition Number 20
    Edition Detail Anniversary
    Audience General/trade
    Authors Ries, Al
    Dimensions 9.0x6.0x1.0

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