Marketing Management (Hardcover)

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ITEM# 14750178
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Details

ITEM#: 14750178

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Specs

ISBN 9780077861056
Genre BUSINESS & ECONOMICS / Marketing / General
Format Hardcover
Pages 796
Publisher Date 2012-10-11 00:00:00.0
Publisher Irwin Professional Pub
Copyright Year 2013
Height 10.25 in
Wdth 8.0 in
Thickness 1.25 in
Unit weight 3.55 lb
Language English
Edition Number 11
Audience Professional and scholarly
Authors Peter, J. Paul
Country of Origin United States

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