Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond (Paperback)

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ITEM# 14297970
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    ITEM#: 14297970

    JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise,which has been translated into seventeen languages.
    "Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--

    Specs

    ISBN 9781250022011
    Genre BIOGRAPHY & AUTOBIOGRAPHY / Women
    Format Paperback
    Pages 228
    Publisher Date 2013-01-29 00:00:00.0
    Publisher Griffin
    Copyright Year 2012
    Height 8.25 in
    Wdth 5.5 in
    Thickness 0.75 in
    Unit weight 0.46 lb
    Language English
    Subtitle The Other Side of Life on Madison Avenue in the '60s and Beyond
    Audience General/trade
    Authors Maas, Jane
    Country of Origin United States

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