Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Paperback)

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ITEM# 2856976
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ITEM#: 2856976

Rick Page founded The Complex Sale, an Atlanta-based company that provides sales consulting and training worldwide.

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author ofCrossing the Chasm and Inside the Tornado

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.

Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:

  • Identify and sell to a prospect's business "pain"
  • Qualify a prospect
  • Build competitive preference
  • Define a prospect's decision-making process

Specs

ISBN 9780071418713
Genre BUSINESS & ECONOMICS / Sales & Selling / General
Format Paperback
Pages 192
Publisher Date 2003-04-01 00:00:00.0
Publisher McGraw-Hill
Copyright Year 2003
Height 8.75 in
Wdth 6.0 in
Thickness 0.75 in
Unit weight 0.55 lb
Language English
Subtitle The 6 Keys to Winning the Complex Sale
Edition Detail Reprint
Audience College/higher education
Authors Page, Rick
Dimensions 8.0x6.0x1.0

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  • Most Recent

  • A must-read!

    There is simply no better book for anyone who is involved in selling complex solutions. Simply put, this book is required reading for solutions salespeople. I had to learn most of these concepts the hard way, through the "school of hard knocks." I wish Rick Page had written this book when I first started selling supply chain solutions!

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