Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)

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ITEM# 10471705
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    ITEM#: 10471705

    Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
    When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

    * strategies for marketing on the Internet (explaining when and precisely how to use it)

    * tips for using new technology, such as podcasting and automated marketing

    * programs for targeting prospects and cultivating repeat and referral business

    * management lessons in the age of telecommuting and freelance employees

    Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

    Specs

    ISBN 9780618785919
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format Paperback
    Pages 368
    Publisher Date 2007-05-22 00:00:00.0
    Publisher Mariner Books
    Copyright Year 2007
    Height 9.0 in
    Wdth 6.0 in
    Thickness 0.75 in
    Unit weight 1.0 lb
    Language English
    Subtitle Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
    Edition Number 4
    Edition Detail Updated, Expanded
    Audience General/trade
    Authors Levinson, Jay Conrad
    Dimensions 9.0x6.45x0.75
    Country of Origin United States

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    • Most Recent

    • Great Book
      Verified Purchase

      Book is great, Price is great and Overstock is great. I appreciate the great quality of books and the affordable prices. If you want good ideas for Marketing buy this book. Only downside is that it took a little too long to receivce it, but besides that. Great all around.

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    • Good ideas for small business marketing
      Verified Purchase

      This book has lots of good marketing ideas for small businesses. I haven't tried all of the ideas yet, but it has given me a place to start. Recommended.

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    • Read This Book!
      Verified Purchase

      ...If you have any goals in marketing no matter your budget, put to practice the 16 techniques thoroughly explored in this Informational Bedtime Business read will benefit your profit growth dramatically, this book was originally released the year I was born [details left out for the curious] and this 4th edition which is standard college level reading at some Universities was just released for 2007, so I wanted to see what has changed I first read this book when I was 15, and a few things are different from that edition but I am certainly glad the new one is a part of my collection...

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    • the small business marketing guru
      Verified Purchase

      jay conrad levinson's repuation speaks for itself. this book is a must-read for anyone considering starting their own business. the book offers great and innovative marketing strategies to maximize profits, but imparts a mentality of entrapreneuralism (sp) as well.

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