Fading Ads of Philadelphia (Paperback)

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ITEM# 14478117
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ITEM#: 14478117

Philadelphia’s faded ads are history in plain sight. They are tangible remnants of changing neighborhoods and industries, and Fading Ads of Philadelphia presents a new way to view these forgotten urban stories. Join author and photographer Lawrence O’Toole as he explores these physical touchstones of the city’s history—a sign for a bygone family business seen only from the elevated train tracks, the Gretz smokestack advertising the now defunct Kensington brewery and an ad for the Midtown Theater that is slowly reappearing from behind layers of whitewash. O’Toole re-creates this lost urban landscape as he hunts signs from Center City to the River Wards and from South Philadelphia to West Philadelphia. Through this stunningly illustrated book, urbanites will again view these too often overlooked ads—and their stories—with fresh eyes.


ISBN 9781609495435
Genre HISTORY / United States / State & Local / Middle Atlantic (DC, DE, MD, NJ, NY, PA)
Format Paperback
Pages 182
Publisher Date 2012-11-20 00:00:00.0
Publisher History Pr
Copyright Year 2012
Height 9.0 in
Wdth 7.25 in
Thickness 0.5 in
Unit weight 1.0 lb
Language English
Audience General/trade
Authors O'toole, Lawrence
Country of Origin United States

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