Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, S... (Hardcover)

Today: $24.98
Out of stock

Club O Gold Members Earn

$1.25 | 5% Rewards*

Rewards

GOLD

$19.95/yr.

5% Rewards

Earn even faster

Free Shipping

Never pay extra*

Exclusive Rewards

Save big-- up to 40%

Exclusive Offers

Straight to your inbox

5% Dining Rewards

Get paid to go out tonight

ITEM# 13493523
    Notify me when it is back in stock!

    Enter your email address, we will notify you if it comes back in stock.

Love this item?

Save it to a list so you can find it anytime!


Oops,

something went wrong.

Please refresh the page and try again.


Details

ITEM#: 13493523

Barry Barnes is a professor at Nova Southeastern University in Florida.
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand

Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.

Specs

ISBN 9780446583794
Genre BUSINESS & ECONOMICS / Marketing / General
Format Hardcover
Pages 222
Publisher Date 2011-11-02 00:00:00.0
Publisher Business Plus
Copyright Year 2011
Height 8.75 in
Wdth 5.75 in
Thickness 1.0 in
Unit weight 0.8 lb
Language English
Subtitle The Ten Most Innovative Lessons from a Long, Strange Trip
Audience General/trade
Authors Barnes, Barry
Country of Origin United States

Product Reviews


5 Stars
0
4 Stars
1
3 Stars
0
2 Stars
0
1 Stars
0
Advertisement
Club O Rewards

Club O members earn Club O Rewards for writing reviews. Learn More

  • Most Recent

  • Gave as gift
    Verified Purchase

    Gave as a gift to a Grateful Dead fan, who is also a business owner. He loves it.

    Read More

Questions & Answers

Yay! Be the first to ask a question about this product.

Shopping Tips & Inspiration

Shipping & Returns

Contact Information
This product is not yet released, and is expected to ship on Nov. 2, 2011.

This date is subject to change. In order to assure you receive Overstock.com's low price on this item, your credit card will be charged upon order placement. The item will ship immediately upon release.

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

Advertisement