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Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Hardcover)

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ITEM# 15203365
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    Details

    ITEM#: 15203365

    Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.

    24 Steps to Success!

    Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

    You will learn:

    • Why the “F” word – focus – is crucial to a startup’s success
    • Common obstacles that entrepreneurs face – and how to overcome them
    • How to use innovation to stand out in the crowd – it’s not just about technology

    Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

    Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

    For more please visit http://disciplinedentrepreneurship.com/

    Specs

    ISBN 9781118692288
    Genre BUSINESS & ECONOMICS / Entrepreneurship
    Format Hardcover
    Pages 272
    Publisher Date 2013-08-12 00:00:00.0
    Publisher John Wiley & Sons Inc
    Copyright Year 2013
    Height 8.25 in
    Wdth 8.25 in
    Thickness 1.0 in
    Unit weight 1.82 lb
    Language English
    Subtitle 24 Steps to a Successful Startup
    Audience General/trade
    Authors Aulet, Bill
    Country of Origin United States

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