Creative Confidence: Unleashing the Creative Potential Within Us All (Hardcover)

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ITEM# 15107797
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    ITEM#: 15107797

    TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

    DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.
    IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestsellingThe Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

    Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

    Specs

    ISBN 9780385349369
    Genre BUSINESS & ECONOMICS / Decision-Making & Problem Solving
    Format Hardcover
    Pages 288
    Publisher Date 2013-10-15 00:00:00.0
    Publisher Crown Pub
    Copyright Year 2013
    Height 8.75 in
    Wdth 6.0 in
    Thickness 1.0 in
    Unit weight 1.3 lb
    Language English
    Subtitle Unleashing the Creative Potential Within Us All
    Audience General/trade
    Authors Kelley, Tom
    Country of Origin United States

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