Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery (Paperback)

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ITEM# 13039688
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    ITEM#: 13039688

    SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.
    Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

    Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

    In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

    • Updated to offer a more complete look at what it takes to keep a small business booming
    • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
    • Shows how to use social media to reach new customers and grow a business

    For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

    Specs

    ISBN 9780470942314
    Genre BUSINESS & ECONOMICS / Entrepreneurship
    Format Paperback
    Pages 274
    Publisher Date 2011-02-08 00:00:00.0
    Publisher John Wiley & Sons Inc
    Copyright Year 2011
    Height 9.0 in
    Wdth 6.0 in
    Thickness 1.0 in
    Unit weight 0.8 lb
    Language English
    Subtitle Adventures in Beer from the Founder of Dogfish Head Craft Brewery
    Edition Detail Revised, Updated
    Audience General/trade
    Authors Calagione, Sam
    Country of Origin United States

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