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Blink: The Power Of Thinking Without Thinking (Hardcover)

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ITEM# 3284177
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    ITEM#: 3284177

    Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.
    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

    Specs

    ISBN 9780316172325
    Genre PSYCHOLOGY / Cognitive Psychology
    Format Hardcover
    Pages 277
    Publisher Date 2005-01-11 00:00:00.0
    Publisher Little Brown & Co
    Copyright Year 2005
    Height 8.5 in
    Wdth 5.75 in
    Thickness 1.0 in
    Unit weight 0.8 lb
    Language English
    Subtitle The Power Of Thinking Without Thinking
    Audience General/trade
    Authors Gladwell, Malcolm
    Dimensions 9X6X1

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    • Most Helpful

    • A great, eye opening read.
      Verified Purchase

      I was told to read this as a psychology extra credit book, and it turned out to be a book I couldn't put down. With working full time and going to school full time, I somehow managed to squeeze this book in. It was well worth it.

      Read More
    • Most Recent

    • You won't blink reading this book
      Verified Purchase

      This book about split decisions will entertain you from cover to cover. Don't think too long about this one, but it, read it, now.

      Read More
    • makes you think
      Verified Purchase

      An excellent read, quick, entertaining, and fascinating.

      Read More

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