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Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hardcover)

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ITEM# 14171410
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ITEM#: 14171410

FRED NOE is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.'s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam.

JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life, Sister North, and The Pursuit of Other Interests.

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.


ISBN 9781118378366
Genre BUSINESS & ECONOMICS / Industries / Agribusiness
Format Hardcover
Pages 206
Publisher Date 2012-09-19 00:00:00.0
Publisher John Wiley & Sons Inc
Copyright Year 2012
Height 7.25 in
Wdth 5.5 in
Thickness 1.0 in
Unit weight 0.62 lb
Language English
Subtitle The Bold Story of the First Family of Bourbon
Audience General/trade
Authors Noe, Fred
Country of Origin United States

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