Baby Boomer Bust?: How the Generation of Promise Became the Generation of Panic (Paperback)

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ITEM# 12602325
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    Details

    ITEM#: 12602325

    Roger Chiocchi is a lifelong advertising professional and writer. Previously, he focused on fiction, but because of the economic meltdown and the impact on himself and his peers, he became passionate about “peeling the skin off the onion” of today’s economic crisis. Chiocchi is a graduate of Ithaca College, earned his MBA at the Wharton School and is currently a Partner at marketing communications agency, Brandloft.

     

    Baby Boomer Bust? examines and analyzes the meltdown of 2008/2009 from economic, political and social perspectives and illuminates how the meltdown has directly impacted Baby Boomers -- once known as the generation of promise, but now the generation of panic. It examines the downturn’s impact on Boomers’ lifestyles, dreams, aspirations and future plans. Baby Boomer Bust? raises some provocative questions regarding the generation’s ability to survive the worst economic downturn since the Great Depression.

    Specs

    ISBN 9781600377518
    Genre SOCIAL SCIENCE / General
    Format Paperback
    Pages 198
    Publisher Date 2010-04-15 00:00:00.0
    Publisher Morgan James Pub
    Copyright Year 2010
    Height 9.0 in
    Wdth 6.0 in
    Thickness 0.5 in
    Unit weight 0.75 lb
    Language English
    Subtitle How the Generation of Promise Became the Generation of Panic
    Audience General/trade
    Authors Chiocchi, Roger
    Country of Origin United States

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