Read All Reviews for BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers (Hardcover)

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  • makes demography and economics accessible

    I originally bought this as a gift for my dad, who was an econ major. I am usually more interested in fiction, but after reading the book jacket, I was interested by Carmichael's humorous and relatable anecdotes, and found myself halfway through it before I gave it to dad for Christmas. As soon as he's done, it's mine! highly recommend for any marketing, econ, stats geek

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    ebender14 December 26, 2013
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