I just purchased several new pillows, including these Beautyrest pillows, an expensive down pillow and a memory foam pillow. The Beautyrest pillows exceeded my expectations, especially for the price, and in fact I think they are nicer than the expensive down pillow. These are soft, but have a nice loft. We are side/back sleepers and they are soft enough to squish into whatever shape you wish but substantial enough that I don't feel like I am sleeping on my arm. We've only had them a few weeks, so I can't say how they'll hold up over the long run. However I would absolutely buy these again.
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