Bought two types of pillows from overstock at the same time. Both claimed to be medium. This pillow holds its shape and can be manipulated to a comfortable shape for back sleepers. The other pillow a Sealy goes flat quickly.
I thought I was ordering SERTA Posturepedic Medium firmness pillows and the site switched my order to Sealy Posturepedic pillows which I failed to catch due to the similarity in product name. These two pillows are NOT the same despite being the same corporate company. I still plan to locate and purchase the SERTA pillows, but kept these to use for guests as my other pillows are quite old.
This Laura Ashley pillow is a Sealy pillow. I got it in a medium and paired this pillow with a couple of firm Sealy pillows. This medium feel pillow is just the right "fit" and can be doubled up to put under one's head for the right Comfort level. But don't worry, the pillow will bounce back to shape in the morning even if you have crunched it up! Very comfy and attractive (although you don't see the pillow once it is in its pillow case)! LOL. High-quality and highly recommended.
It's fine for the price, not amazing. Wouldn't consider the feel of it to be 'down alternative' as it's kind of lumpy/firm in places, but it's for a guest room & guests don't complain about it, so I guess it's better than some! Just don't expect it to feel like down/ feathers and have that yummy sink in feel.
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