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Press Release

SALT LAKE CITY —, Inc. (NASDAQ: OSTK) (short cut: O.CO) today announced the unveiling of the Coliseum. The Coliseum signage will make its debut on Tuesday, June 7 when U2 performs in the facility at 7:05 p.m. PT. To learn more visit

"Our customers associate 'O' with, which made the transition to seamless. As a Savings Engine, this is the next step in adding more visibility to our shortcut," said Chairman and CEO Patrick Byrne. "Naming the facility Coliseum demonstrates our commitment to seeing through the execution of the new domain."

In April 2011, announced a six-year deal, in partnership with the Oakland-Alameda County Coliseum Authority that included naming rights to the home of both the NFL Oakland Raiders and the MLB Oakland Athletics.

The Coliseum Authority is thrilled to have as a corporate partner and placing their name on the building. Authority's goal was to sell its' name to a reputable company that does a vast amount of business not only in the Bay Area but also worldwide. We look forward to a strong and healthy partnership for years to come." said Ignacio De La Fuente, Chair of the Oakland-Alameda County Coliseum Authority.

" is clearly at the forefront of digital marketing and their decision to use a .CO domain in such a big way, underscores their willingness to lead the market and to disrupt the status quo," said Juan Diego Calle, CEO of .CO Internet SAS. "With the exponential growth of mobile commerce, where shaving milliseconds means gaining a strategic competitive advantage, customers around the world can now reach the company's products and services quickly and securely by simply typing - the shortest possible URL in the world."

Founded in 1999, employs more than 1600 people. The company's annual revenue has grown from $1.8 million in 1999 to $1.1 billion in 2010. For the past five years, ranked among the top four retailers in the U.S. for customer service, according to rankings published in the 2011 NRF Foundation/American Express Customer Service Survey, and recently Forbes reported that Overstock ranked first in employee satisfaction among all U.S. retailers and ninth among the best U.S. corporations for whom to work.

"Overstock is thrilled to become a part of the City of Oakland and Alameda County. The Overstock brand is a perfect fit with the excitement and culture of the area. We look forward to becoming part of the community and doing our part to give back. Residents of the area can look forward to many great events taking place in the Coliseum."
Patrick Byrne Patrick Byrne Chairman and CEO