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West Coast Jewelry is a family owned business started by Ari and Tanya Mahller, a husband and wife team from Southern California. Combining Tanya’s amazing fashionistastyle and Ari’s entrepreneurial mind, the Mahllers introduced West Coast Jewelry to the public in 2007.

From their dining room table (and with some help from family and their pet Monty), Ari and Tanya grew the business from only themselves to a current double digit staff. This wonderful staff is dedicated to making your online jewelry shopping experience outstanding!

West Coast Jewelry is committed to bringing high quality affordable luxury to the masses. Sourcing great new looks from local as well as overseas vendors, West Coast Jewelry presents a collection offered directly from these manufacturers and often at 50% or more off of retail prices. Find the same look that you would at big name department and specialty stores for far less at West Coast Jewelry. We urge you to compare!

Specializing in alternative metals for both men and women, West Coast Jewelry boasts thousands of unique and individual style offerings to fit most every discerning customer. From affordable fashion to a full suite of men’s accessories, West Coast Jewelry offer products for every budget in a variety of metals including sterling silver, titanium, tungsten, and stainless steel.

West Coast Jewelry introduces two new collections — Elya Designs, and Crucible to our assortment. Elya Designs features a curated collection of distinctly feminine styles that have a timeless appeal, while Crucible brings refined strength and quality to the underrepresented world of men’s fashion accessories. Both collections feature sophisticated style in keeping with our motto of "affordable luxury".

West Coast Jewelry is your source for her and for him — all for less.