I was very happy with this purchase. The iron is very good quality. My friend bought hers at a salon and paid twice what I paid. This brand isn't heavily advertised from what I can tell, but have heard from those who know about them that they are loved by hair stylists. It produces great results and I have alot of curly hair. I have tried other flat irons that cost more so I can say this definitely is a great buy! Would buy it again. Thank you Overstock!