I had been hesitating to buy a new flat iron for a lot of reasons. Finally, I was so fed up with my frizzy, unruly, wavy hair, that I decided to invest in this gadget. My stylist had recommended it to me. I am the kind of person who had tried to chemically straighten my hair, which resulted in severe breakage. Stupid! I was immediately impressed when I opened the box. The flat iron is sleek and well made. The digital display is cool. This flat iron heats up so quickly!! There is no need to walk away from it while it heats up.....safety issue if you have little ones. It reaches 430 degress in about 10 seconds. You have the option to set it on whatever temperature you like. Be careful!! I have the tendency to want to grab the hair that I just straightened. It is hot!! This product is amazing. It works so well I wanted to cry. I don't straighten my hair every day, but when I do, it is a joy! My teenage daughters love it as well. Don't hesitate. Superb!