This is my first flat iron and I am so pleased with it. I first tried a friends Croc and was happy with the results, so I bought one, great price on Overstock and I just love it. My son's girlfriend tried it (she has vvavy/curly hair and uses flat irons on a regular basis) and said it was by far one of the best she has used. She usually buys the more expensive flat irons, CHI, GHD, H&R etc. but was impressed with how quick she was able to flat iron her hair. For me, it is easy to use and heats up quickly. It's a keeper!