I have purchased numerous and more expensive flat irons over the years and I absolutely love this iron! It heats up very quickly, does not snag hair and makes your hair really shiny. The ergonomic handle is comfortable to use. You can flat iron you hair faster because you only need one pass through. Start on a lower temperature until you find the correct temperature for you hair type. I have color treated hair and use it at 380 to 400 degrees.