My mother, who is getting on in years, has developed a fairly serious eye disorder. She lives not far out of state, but unfortunately I'm unable to visit as much as I would like. She has trouble reading in general, and it is particularly difficult for her to read the the labels on prescription medication. She was unable to find any lights bright enough to help out locally. So, I ordered the Trademark floor lamp and had Overstock.com ship it directly to her in North Carolina for Christmas. My wife and I had business commitments in late December, and we simply couldn't visit her and my siblings this year. I do not have such a lamp myself, so I had to trust the Overstock website description. The day it arrived she phoned me, elated--extolling the soft brightness of the floor lamp (amazingly, she assembled it herself). She could finally read magazines with the lamp placed next to the couch in the den. Right then and there, I decided to send her the Trademark desk lamp as well. I got a second phone call from her, just as excited as before. She had placed the desk lamp on the counter by her medication bottles, and now she can read them with perfect clarity. Not surprisingly, Overstock has my enduring trust, gratitude, and continued business.