I like everything about this pillow. Soft, not to few, not too much down inside. My head feels as if on a cloud, when I sleep on my side or on my back, or on my tummy. Always nice. Fits for standart bedding sizes. Did not have any bad smell initially. For people with sensitive neck area, as you can form this pillow right for your particular feeling at the moment, though it gives a good support and doesn´t push my head back to chest, when I sleep on my back. I will order 3 more, this one was a pilot project.