If softness is what you are looking for, these towels are NOT for you. Their label reads 100% egyptian cotton and they are heavy, but they are not supremely soft or plush whatsoever. Read the other reviews carefully and notice how quality is often mentioned and no one references their softness. When I first received them, I was disappointed at how rough they were and I contemplated returning them, but I kept as sending them back is too much trouble. They got a little tiny bit better after the first few washes, but again, these are not spa-soft towels and if that's what you want, keep searching and don't order these.