I bought this for my girlfriend as one of her Christmas presents. I gave it to her early because she has a knack for buying something she needs right before Christmas and she was looking at the same bathrobe I had already ordered. She received it and LOVED it. It had a somewhat coarse texture upon arrival but after a single wash with extra fabric softener, the robe became much softer. If I had to rate the robe on softness on texture alone post-wash, I'd give it about a 7 or 8. She says its great however. Maybe after a couple more washes it'll be even better. For the price, the quality of this robe is amazing. The colors are pleasant (I got lavender), it is definately warm, and it has a good texture (but not fantastic, at least not yet). Overall, I'd recommend it to anyone, ESPECIALLY given the price.