I should have looked more carefully at the description for this toaster. It is not a name brand (I don't mind that if the product is well made). Its an "ELITE by Maxi Matic", huh? It doesn't show the name in the picture but its stamped in black in giant letters between the controls. The price is a "comparison" to how much you would pay for something similar - similar LOOKING, but not similarly made, I'm sure. What really disappoints me is it doesn't even have the kind of handles that you can raise in order to get your toast out of the toaster. That is a simple little thing that even the cheapest toasters have. Does it toast? Yes. I would be surprised if it lasted very long though.