Of the paltry selection of electric kettles in the U.S., this one is not bad. So far (1 month) it is reliable and effective and boils water more quickly than a kettle on the electric stovetop. The primary weaknesses are a lack of insulation, leaving the sides quite hot to touch and permitting considerable noise during the first minute or two of operation, and an insensitive temperature gauge, such that the auto-off does not kick in until a considerable amount of water has boiled away. We've taken to turning it off manually, although it is nice to know that it will eventually turn itself off if we wander out of the room. Otherwise, so far, so good.