I like my neck supported at night. My last contoured pillow would go completely flat during the night and wake me up! I'd flip it multiple times during the night. I do not think this one will every flatten down! This pillow is very firm. But shortly after I lay my head down it conforms and feels great. It took me a long time to breakdown and buy a new pillow but I am so happy I did. I do not wake up because of my pillow anymore!