I used this tile for a bathroom, and it's gorgeous. The color is definitely not white. It's in the pale gray family, varying from (paint colors) Behr Pewter Vase (PPL-64) to Behr Bay Breeze (PWN-44). The variations in the tile really make the shape of the tile especially beautiful. I used bright white grout to set it off. It was hard to find a trim tile for the edges that matched, so I ended up going with Daltile Kohler White pieces that have a texture on them - the shadows caused by the texture pattern make it blend with the color variations in the Morocco Tile. It also looks stunning with Carerra Marble.