Being a cat owner (3) who lets my cats sleep with me, having a duvet cover is essential! Reality is that there will be cat hair on everything & washing a duvet cover is so much more manageable than washing the comforter inside. Also because of the cats, I need something durable & all of the high thread-count options that are all over the market don't meet that need at all. Microfiber is strong, soil repellant & soft to the touch. Item had tons of colors to pick from, so to find it in my favorite deep purple made this purchase a no-brainer. Very happy with it!