Glad I went through with this purchase. I shopped around for a 'good value' king mattress with gel memory foam and simply didn't have the budget for Serta iComfort. My husband and I have only benn sleeping on it for a few weeks, but already certain this was a good compromise. Be sure to read overstock.com's return policy on memory foam beds; once unwrapped, it's not returnable. Good news though, it's a keeper. True to advertised size after opening (we got a king 11") and medium to firm support.