After trying several different "regular" mattresses, I deceided to try a memory foam. Several family members have purchased the "top of the line" memory foam and loved them. Since I live way out in the country, I really didn't have the option of trying one locally. My decision to try this one was based on reviews and turned out to be an excellent option. It has given me a great nights sleep and is probably the most comfortable mattress I've had. Would highly recommend.