I like this pillow and find the shredded latex an interesting, good idea. The pillow covering is different, but easily removed and I did not notice a smell. It is heavier then a down pillow, which I don't find to be an issue with the queen size, but it may be a bit unwieldy in the king size. I would consider this a medium support pillow. I have chronic neck pain and struggle to find the right pillow. Various neck rolls all hurt, down pillows all pack down, memory foam is too firm, and solid latex pillows don't provide neck support. I think this pillow may be the answer because you can smoosh it around and it retains it's softness.