I have purchased Serta memory foam toppers over the years as they wear out. I did not notice the smaller print that the memory foam was so thin. Instead of 4" of memory foam as this topper should be, Serta has decided to cheapen this topper by using regular foam with a thin layer of memory foam on the top of it, and only on one side to boot. Even sorrier of Serta is the fact that they do not cut the king size true to the shape of a king size mattress. They cheat you out of a good 3", which for tall people that need every inch of a king size, means your feet hang off the topper. Way to go corporate America (Serta)! Cheapen your products, charge more, and pocket the huge profits!!!