My selection of "average comfort" speaks to the mattress' firmness - it isn't too firm, nor too soft - not that the mattress should be considered "average". I priced similar mattresses through local stores and other online sites and this purchase was an excellent value. When you consider the free delivery and the free removal of the old bedding, it is an OUTSTANDING value. The mattress is everything you would expect from a Serta, and it is extremely comfortable yet provides excellent support. It is quite high so if that is an issue for you, order the low profile box spring (particularly if you have a high bed frame). Would recommend this bed to anyone, whether you like a firm or soft mattress.