We paid three times as much (>$2,000) for a multiple layer memory foam bed several years ago. Huge mistake. Quickly developed deep ruts on both sides and a hump between us. One of the most uncomfortable beds we've ever slept on. Finally admitted our mistake and bought this Bristol Way Pillowtop King. Was delivered promptly, they took our old bed away, and we've been blissfully happy since. It's a bit hard to describe: the mattress is firm, but the pillow top makes it feel like you are sleeping on air. Couldn't be happier. Skip the gimmicky memory foam fad and get this simple, wonderful bed.