I never expected to find a brand name king-sized mattress for under $1k. I did some research online and found that the mattress industry is shady at best. It seems that they deliberately confuse consumers by giving their models different names from store to store. In one store the model might be called the Buckingham and the same mattress might be called the Dominion in another---same mattress with wildly varying price. The cover could be slightly different too. At any rate, I went to a local mattress chain after reading the reviews of the Bristl to get an idea of what I might be able to get locally for the same price. Nothing came close plus I would have to pay $65 delivery and about $50 in tax. Not to mention the overly aggressive/annoying sales staff. I decided to give Overstock a chance based on the positive comments for the Serta Bristol. After getting the 10% off as a new customer and joining club O(free for two months) and getting $33 credit, I was able to essentially save a hundred bucks off the list price. Delivery was quick(1wk.) and they came in and set it up with old bedding removal. The mattress is quite comfortable, slightly pillowy on top with a firm support--a perfect medium for my husband and me. This is not a $4k cadillac model, but an exceptional mid-grade one with a price that can't be beat!