Read all the reviews, even went to a local mattress store to test out some memory foam mattresses. Some reviews talked about the mattress being firm. It is a little firm but you get used to it. From what I've read, the firmness is a necessity for support. I'm 8 months pregnant and I love the mattress because it conforms to every curve and supports it. I don't need my body pillow anymore. You won't find anything close to this price for the quality and brand!!!!